Branding, Pricing and Distribution Assignment Example | Topics and Well Written Essays - 1250 words - 1

Branding, Pricing and Distribution - Assignment Example Based on psychographic variables, BEVRET offers a drink not just to quench thirst but as a lifestyle beverage. Thus the beverage should be promoted as a drink that stirs imagination. The tagline for the brand should be Drink fresh; Live life! Or, we love to see you live! This is meant to attract people who want to really live and not just exist! Brands are sold through feelings and the brand should be able to create an emotional link between the consumer and the brand (Moorthi, 2004). The logo should be trendy and carry the flavor of the new age and be futuristic. It should feature in all points of communication. Since most popular brands in Europe have been selling for a long time, BEVRET should create a point of differentiation in packaging. This differentiation is essential as the product will sit on the shelf with probably ten other products. It should use neon colors in packaging because color is the first touch point with the customer. Color influences emotion and the first poi nt of interaction is shaped by color. About 60-80% of the purchase decision is based on product color (Markowitz, 2010). Neon colors are bright and attract immediate attention. Apart from color, packaging should also focus on the container in which beer is sold. If the container can be made of a material that can be used to drink beer as well, small package containing one serving of beer, it would serve multi-purpose, benefit the customer, benefit the environment and also be cost-effective for the company. To enhance branding, BEVRET should have strong activity on the social media. Europeans are sport lovers and hence sponsorship of sports can enhance brand value. In addition, as the social media is the most popular promotional tool, BEVRET should invite online discussions on short documentaries created on sports personalities. Its tagline and logo should be included in all its mails that go viral. The tagline should become the point of identification for the brand. In addition, the brand should associate with leading restaurants and pubs, and participate in events such as Valentine’s Day. Promotion material can take the form of messages made viral through the social media. The events should be promoted through the social media and special beer offers should be made for those purchasing coupons through the social media. Promotional brochures should also be placed at all convenience stores, at the local gyms, pubs and social clubs. These brochures can carry limited validity coupons as a market entry strategy, offering discounts. Initially for the first few months, the company can distribute free t-shirts with BEVRET logo and tagline with a certain amount of purchases. Pricing Pricing decision includes profit margins, discounts, margin for retailers and wholesalers. It also has to be based on product demand and competitor pricing. Competition is high and the beer market is concentrated and hence the pricing has to consider competition pricing. When the br and value increases, pricing can be increased but initially to capture a sizeable market, pricing should be kept low. At the same time, discounts can be offered in markets closer to breweries as the transportation costs would be low or negligible. Within Europe beer prices differ across regions and countries. The variation in prices can be considerable and these variations occur because of cost variations as well as the ability of the brewers to price discriminate (EconomicsOnline, 2011). If certain necessary conditions are

TERRORIST USE OF NUCLEAR WEAPONS Research Paper

TERRORIST USE OF NUCLEAR WEAPONS - Research Paper Example Terrorist activities are least likely to take place in high altitude areas since in most cases; these are areas that are always heavily militarized. Nuclear weapons are known to be the most dangerous of all weapons manufactured and utilized for military purposes (O’Neil, 2003). Terrorists are known to be using various weapons ranging from chemical to biological in carrying out their activities. Though they have not been using nuclear weapons, there has been a major concern over the use of nuclear tactic by terrorists in carrying out their activities. This paper will examine the possibility of terrorists using nuclear weapons and measures that countries can initiate to deter this menace from happening. Currently, countries cannot afford to ignore the rise of a new type of terrorism operating cross different countries and boundaries. These terrorist activities have their main aim as inflicting mass casualties and destruction. This move was illustrated by bombing of America’s pentagon House that took place on 11th September, 2001. Many people died, others sustained serious injuries and properties worth billions of dollars were destroyed. This is a clear indication that terrorist attacks using extremely dangerous weapons will remain a realistic prospect now and even in the future (O’Neil, 2003). The prospect of terror groups acquiring nuclear weapons has haunted the world at large for quite a long time now. Nuclear weapons could be made to yield a magnitude and effect of many kilotons and those weapons can be made small enough to increase their portability. There are various ways through which terrorist organizations can acquire nuclear weapons. They are the most powerful of all weapons used by terrorists in terms of their destruction. How easy are nuclear weapons to acquire? This is one question that one should have in mind. Nuclear weapons are attractive to terrorists due to their effects of