Thursday, May 7, 2020

Critical Reading Reflection - 1081 Words

Through the course of American Literature, my limited writing, critical reading, and discussion skills have developed. As I am challenged in all the previous sections mentioned I, am forced to further my skills in order to acquire decent grades. The rigorous nature of this class has pushed my comfort zone as has caused a positive shift in both of my critical reading skills and my writing. Consequently, this push has made me more, but not entirely, comfortable with a burdensome English based course. The visible growth in annotation is severe; I have drastically improved both the content and the amount of annotations made when critically reading. Withal, the content of my annotations has made a shift from metacognitive to critical. Now†¦show more content†¦An occasional thematic or plot based analysis was written every couple of pages. Furthermore, annotating felt unnatural to me and seemed to restrict the pre-existing enjoyment of reading that I had. And while I have not made a complete deviation from my previous mindset, I am slowly seeing results as my understanding of texts increases even as the difficulty of the text increases. Improvements in critical reading correlate directly with my understanding of the annotated text. In one of the first critical reading assignments that embodies many of my early annotations, the Origin Stories of the Native Americans, my annotations are lacking in all categories. They were almost entirely metacognitive and the critical annotations were short and incoherent, requiring a quick reread of the excerpt to understand the annotation completely. Phrases such as ...happy image..., ...loss of culture... and ...origin story... were found frequently scattered across the pages of the packet. These low level annotations are representative of the the quality that I was used to. The annotations listed are not unlike the others found within the packet, and in addition to being recurrent they are shallow and contain little to no insight on the text. The annotations are not displaying much more than the fact that I am literate. As IShow MoreRelatedCritical Reading Reflection on the Alchemist Essay1309 Words   |  6 PagesThe Alchemist is a story about a shepherd from Spain named Santiago whose parents have him attending a seminary to become priest and while he was there was taught to read. Santiago could be considered an educated person and achieve a much higher status than Shepard. Instead, he chose to become a Shepard since they travelled around the country side while grazing their flocks of sheep. Santiago’s father did not object to the traveling sheep herder idea and gave him his blessing and inheritance earlyRead MoreCritical Reflection Of The Healthy People Healthy Places Reading Material And Consists Of Three Sections1342 Words   |  6 PagesCritical Reflection 1 Introduction This paper is a critical reflection of the healthy people healthy places reading material and consists of three sections. It includes the definition of terms like health inequality and how does it relates to health equity. The first section states the importance of health inequalities and the necessity for a solution to decrease the health inequality gaps. Firstly, the term health inequality has a very broad definition and can be defined as the variations in healthRead MoreSample Reflection Assignments1243 Words   |  5 PagesLocal: Service-Learning to Link Entrepreneurship, Policy and Science (ASCI 297 and CDAE/NFS/PPS 195/295) INSTRUCTOR: Richard Schramm Written assignments are of two types: Reflections and Project Reports. Reflections: An essential element for student learning in service-learning courses is written and oral reflections on the field study experience, as well as on other elements of the course. To have an experience isn’t enough to ensure learning; you need to intentionally and thoughtfully reflectRead MoreReflective Writing1241 Words   |  5 PagesHow do I . . . Write a Reflection? Why reflective writing? Reflection offers you the opportunity to consider how your personal experiences and observations shape your thinking and your acceptance of new ideas. Professors often ask students to write reading reflections. They do this to encourage you to explore your own ideas about a text, to express your opinion rather than summarise the opinions of others. Reflective writing can help you to improve your analytical skills because it requiresRead MoreIMPLEMENTATION OF ACTION PLAN998 Words   |  4 PagesElizabeth E. Laird Grand Canyon University RDG 580: Practicum in Reading July 28, 2010 Abstract In this paper the author of this paper will reflect upon the third week of the implementation of an Action Plan created for a struggling student. Additionally this paper contains a Creative/Critical Thinking Reflection Form, and a Practicum Activity Log Summary. Week Three Reflection Tutoring continues to proceed in a positive venue, and the StudentRead MoreHow I Think Theologically By Howard W. Stone And James O. Duke1554 Words   |  7 PagesIn their book, How To Think Theologically, Howard W. Stone and James O. Duke convey to their reading audience on the very first page of their introduction that â€Å"†¦Christian theology is at its roots a matter of faith seeking understanding.† The premise of the book argues – no states emphatically â€Å"†¦their (christians’) faith makes them theologicans.† It is this foundational point on which the entire work pivots. So Stone and Duke are asking their readers to buy in to the realization that by merit ofRead MoreCritical Response to Paulette Regans An Unsettling Pedagogy of History and Hope1013 Words   |  5 Pagesscholars and activists about decolonization, but also this intriguing issue of finding critical hope. I was engaged with the reading as I jotted down annotations whil e beginning to form more of an understanding for what started out in this course as not much more than something represented by the keyword â€Å"assimilation.† For the purposes of this paper I will summarize and address what I feel is important from the reading to my own learning of indigenous-settler relations. In responding to An UnsettlingRead MoreDtlls Study Skills Assignment Essay1712 Words   |  7 Pagescommunication and team working skills. These are vital to being able to take part in group work. Note taking is important as you need to be able to take notes in class so that you can remind yourself of any key points raised in the session. Good reading skills are essential as students will be required to do a lot of this to research and gain understanding of subjects. English language and essay writing skills are crucial because written assignments make up a large volume of the course work. TheRead MoreTeaching Reading Comprehension Strategies For Middle School Ag ed Students With Specific Learning Disabilities889 Words   |  4 PagesIntroduction My topic of study is focused on teaching reading comprehension strategies to middle school aged students with specific learning disabilities and other low achieving readers in a special education setting. This medication in my plan has come because I have accepted a job teaching special needs students at Parkview Middle School, in Jeffersonville Indiana. I will be teaching reading, and social studies in a resource setting and math in collaborative setting. Goals of Teacher LeadershipRead MoreTeaching Skills As A Human Resource Practice Student1002 Words   |  5 Pagesto build up an effective study plan several things should be considered for instance time management, sources of study materials etc. Critical thinking style is another key to learn effectively. In order to discover anything that is effective practical involvement is needed. Reading and writing capability should be in a high standard for better output. Critical thinking style should be the way which will lead to true learning, personal development and for advancement. One important key that is

Wednesday, May 6, 2020

Fahrenheit 451 Part 1 Responses Free Essays

Fahrenheit 451 Part 1 Responses 1. The significance of Montag seeing his reflection in Clarisse’s eyes is that it shows that Clarisse is different. She is special. We will write a custom essay sample on Fahrenheit 451 Part 1 Responses or any similar topic only for you Order Now In this dystopia that Ray Bradbury has made, Clarisse is the one unique part of the society, the â€Å"flaw. † 2. In the childhood memory that Clarisse caused Montag to recall, Montag was a child and the power went out in his house. Montag’s mother had lit a candle. He found an â€Å"hour of rediscovery, of such illumination that space lost its vast dimensions and drew comfortably around them,† and both mother and son transformed, hoping that the power doesn’t come back on. . The two mannerisms, of Montag, that Clarisse pointed out were that Montag laughs at the things she says, regardless of if they’re funny or not, and that he doesn’t take a few minutes or some amount of time to think before answering her questions. 4. The Mclellans were looked at as peculiar because they would do things such as leave all the lights open in their house, stay up, and talk with eachother. Clarisse’s uncle would often get jailed for doing something â⠂¬Å"wrong† and against the law. 5. Clarisse asks Montag, â€Å"Are you happy? † and this is significant because this question loops in Montag’s head for the rest of the book. This question sparks this so-called â€Å"revolution† in Montag’s head. 6. The extended metaphor that describes Clarisse through Montag’s eyes when he went inside his home was, â€Å"She had a very thin face like the dial of a small clock seen faintly in a dark room in the middle of a night when you waken to see the time and see the clock telling you the hour and the minute and the second, with a white silence and a glowing, all certainty and knowing what it has to tell of the night passing swiftly on toward further darknesses but moving also toward a new sun. † 7. Clarisse  is inquisitive and thoughtful, and, at first, seems to irritate Montag because she challenges his beliefs with her questioning. In a society where reading, driving slowly, and walking outside are outlawed a conversation is rare, Clarisse’s love for nature and curiosity of people is extremely peculiar. She is forced to go to a psychiatrist for behaviors like hiking and thinking independently. Her family, and especially her uncle, is behind all of this. At night, the McClellan house’s lights are on contrasting with the surrounding area’s silence and darkness. Montag accuses Clarisse of thinking too much. In the end, Clarisse opens Montag’s eyes, and recognizes that he is different from everyone else. Before they met, Montag was full of fascination with only of the fire. Montag’s feels fascinated by Clarisse, yet he also feels pressured. Clarisse takes Montag’s â€Å"mask of happiness†, and forces him to confront the deeper reality of the situation. She is like a reflection of himself. He feels that she is connected to him in some way, as if she had been waiting for him, around the corner. As Montag looks back on his meeting with her, the encounter seems more and more important and significant. 8. The bedroom is shared by Montag and his wife, Mildred. It is cold and the opposite of homey. The significance is that Montag refers to  the room  as â€Å"empty†, and then says that it is not physically empty because Mildred is laying there, but feels empty, characterizing Mildred. 9. Clarisse McClellan is a beautiful and â€Å"crazy† seventeen-year-old who introduces Montag to the world’s potential with her innocence and curiosity. She is out-casted from society because of her peculiar habits, which include hiking and asking questions, but she and her family seem happy with themselves and each other. 10. Clarisse says Montag is different from other firemen in that he stops for her and is willing to have a conversation with her. Most firemen tend to just walk away and let her babble on to herself, but Montag seems interested in the things that Clarisse says. 11. The mechanical hound is a man-made monster. It is a â€Å"hollow† enforcer that kills things that it is programmed to. It either kills or disables its â€Å"target†. Physically, the hound has eight-legs. A needle from its nose stuns, paralyzes, wounds, poisons, and/or kills its victim. 12. Antisocial: unwilling or unable to associate in a normal or friendly way with other people, but, in the case of this novel, antisocial means someone who is odd, peculiar, someone who doesn’t follow the â€Å"rules† of society. This term is used for Clarisse. 13. Clarrise says that people don’t talk anymore. If they do talk, it is about something superficial that have no real meaning or anything of that sort behind them. 4. Montag asks if burning books had always been a fireman’s role in the society. The other firemen are shocked the question. This question offends their comfortable belief system, and Montag is dismissed as someone who is misinformed, but this is just the beginning of Montag’s â€Å"awakening. † 15. The woman said, â€Å"Play the man, Master Ridley; we shall this day light such a candle, by God’s grace, in England, as I trust shall never be put out. † Beatty later explains this to Montag and the others. In 1655 a man named Latimer said this to his fellow Nicholas Ridley before they were burnt alive for heresy. Just like the firemen are ready to burn the books for their beliefs, the woman is ready to burn for her books and beliefs. Montag steals a few books and lays awake all night thinking about the powerful message that the woman had said. 16. Montag feels horrible for the old woman, but, at the same time, he feels jealous of her. She is standing up for what is right, but he hides behind his title. He steals books from her house and hides them to later read. Even though he feels bad for this, he is actually rebelling. 17. Their job is not to put out physical fires, as it should be, but to put out the fire of discontent. As long as people remained â€Å"happy,† everything worked out. â€Å"Intellectuals† became very unpredictable and dangerous people. People who read books and thought for themselves molded ideas against the government. Firemen became the â€Å"guardians of people’s comfort†. They destroy books before people could read and use them to form ideas. These ideas could threaten equality and happiness of the people in society. How to cite Fahrenheit 451 Part 1 Responses, Papers

Monday, April 27, 2020

The purpose of this paper is to introduce Essay Example For Students

The purpose of this paper is to introduce Essay Esperanza faces the death and illness of relatives and the sudden death of strangers who dance with friends. She learns about life as she grows up and leaves the ease of girlhood behind. She learns about the difficulties of life, and that home is in the heart (Cisneros 64), not inside the four walls of the house that disappoints her whole family. As she learns about life, she learns that people listen to her words and they give her power, and she learns to be a writer. Late in the book she experiments with her writing, I put it down on paper and then the ghost does not ache so much (Cisneros 110). We will write a custom essay on The purpose of this paper is to introduce specifically for you for only $16.38 $13.9/page Order now Esperanza epitomizes the hopes and fears of many young multi-cultural kids growing up in the inner cities and barrios all over the country. She wants more for herself than her family has, and she wants to grow up to make something of herself. Somehow, she recognizes that writing can be the door to a new life, but more than that, she understands that she loves to write, and she is somehow supposed to share her experiences to help others better themselves. She can be an inspiration to others as she becomes an inspiration to herself and her friends and loved ones. She knows she will come back one day and help others get away from Mango Street so they can make better lives for themselves. By the end of the novel, Esperanza may not be much older, but she has a purpose in life. She has grown up enough to know that writing is more than a tool; it is her ticket to a new life. Critic Eysturoy continues, It is through the process of telling her stories that Esperanza discovers the power of her own creativity, that language is a way of becoming, a way of imagining herself beyond the confinements of the status quo, a way of imagining a different ending to her own [ ] story (Eysturoy 90). Esperanzas journey of self-definition is not only a journey inside herself, and that is one of the great things about this theme. Esperanza watches her neighborhood with a keen eye for detail and discovery, and she learns about what to do and what not to do as she watches the lives of those around her unfold, and sometimes end. She learns not to marry young (like Sally), not to get pregnant, to go to school, and to always strive for something better, such as that house on the hill that she hopes to have someday. Esperanza comes of age in this novel, but she also subtly understands the poverty and oppression of her neighborhood can be overcome by hard work and by education. Esperanza is smart, but she is also driven, and that is a necessary ingredient for success. She learns this too as she observes the people around her. Even her mother tells her I could have been somebody (Cisneros 90), and Esperanza learns that sometimes people do not have the strength to go after their dreams. She does, and she comes to understand her own strength as the novel progresses. She learns about herself because she is open to the experiences of the people around her, and open to change. In conclusion, this story is a rich look at a young woman growing up in a typical American barrio. She has the hopes and dreams of most young girls, and the worries and the displeasures, too. She learns about herself and her world as the novel progresses, and discovers not only herself, but also all the possibilities that are open to her in life. .u228e6849a4f64e21dbe1729b78c8cb0d , .u228e6849a4f64e21dbe1729b78c8cb0d .postImageUrl , .u228e6849a4f64e21dbe1729b78c8cb0d .centered-text-area { min-height: 80px; position: relative; } .u228e6849a4f64e21dbe1729b78c8cb0d , .u228e6849a4f64e21dbe1729b78c8cb0d:hover , .u228e6849a4f64e21dbe1729b78c8cb0d:visited , .u228e6849a4f64e21dbe1729b78c8cb0d:active { border:0!important; } .u228e6849a4f64e21dbe1729b78c8cb0d .clearfix:after { content: ""; display: table; clear: both; } .u228e6849a4f64e21dbe1729b78c8cb0d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u228e6849a4f64e21dbe1729b78c8cb0d:active , .u228e6849a4f64e21dbe1729b78c8cb0d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u228e6849a4f64e21dbe1729b78c8cb0d .centered-text-area { width: 100%; position: relative ; } .u228e6849a4f64e21dbe1729b78c8cb0d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u228e6849a4f64e21dbe1729b78c8cb0d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u228e6849a4f64e21dbe1729b78c8cb0d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(; position: absolute; right: 0; top: 0; } .u228e6849a4f64e21dbe1729b78c8cb0d:hover .ctaButton { background-color: #34495E!important; } .u228e6849a4f64e21dbe1729b78c8cb0d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u228e6849a4f64e21dbe1729b78c8cb0d .u228e6849a4f64e21dbe1729b78c8cb0d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u228e6849a4f64e21dbe1729b78c8cb0d:after { content: ""; display: block; clear: both; } READ: First World War Poetry EssayShe learns about her own inner strength and resolve, and knows that whatever she does in life, she can never shake off the roots of Mango Street. Works Cited Cisneros, Sandra. The House on Mango Street. New York: Vintage Contemporaries, 1991. Eysturoy, Annie O. Daughters of Self-Creation: The Contemporary Chicana Novel. 1st ed. Albuquerque: University of New Mexico Press, 1996. Kevane, Bridget. Latino Literature in America. Westport, CT: Greenwood Press, 2003.

Thursday, March 19, 2020

How did William Byrd understand his role in Virginia society essays

How did William Byrd understand his role in Virginia society essays Byrd was a man active in the political processes of Virginia. From this portion of his diary we learn that he was a statesman and served as a member of the Council of Virginia. Undoubtedly he was a highly educated man, a wealthy man and was extremely religious, and he used this attributes to establish his role in society. Byrds diary reveals that as a political man he was at top of his class. As one reads deeper into his diary, it can be found that he is in constant communication with elite men in his society. Everything from his frequent visits to the President of the Council, to his meetings with the governor of Virginia show that William Byrd felt that we was an elite man in society who was well respected by his class and subordinates. This respect can be seen in several instanced were he was sought after for advice. Many neighbors would come to Byrd to speak of their financial difficulties, ask for advice and in some cases Byrd would give out loans to certain friends in this situation. In terms of Government, William Byrd sat on the Council and held great powers. His role in the Council was that of a basic judge who gave his opinion on many issues from civil disputes to criminal charges as extreme as murder. Later on we begin to learn of his powerful role in the dividing border line between Virginia and Carolina. His powers in government consisted of paying the other Council men and discussing the day to day problems in the community with his fellow Council men. It can also be seen that Byrd is looked to as an elite man with a wide range of skills that are noted by his appointment to the Colonel of several Militias. William felt that he had a great deal of power in society, and to some extent he abused this power that he had. One characteristic in which we abused his power was his view on women in his society and his tendencies towards them. In one case Byrd sexually harassed Mrs. Chriswell, who was...

Tuesday, March 3, 2020

Introduction to the Human Genome Project

Introduction to the Human Genome Project The set of nucleic acid sequences or genes that form the DNA of an organism is its genome. Essentially, a genome is a molecular blueprint for constructing an organism. The human genome is the genetic code in the DNA of the 23 chromosome pairs of Homo sapiens, plus the DNA found within human mitochondria. Egg and sperm cells contain 23 chromosomes (haploid genome) consisting of around three billion DNA base pairs. Somatic cells (e.g., brain, liver, heart) have 23 chromosome pairs (diploid genome) and around six billion base pairs. About 0.1 percent of the base pairs differ from one person to the next. The human genome is about 96 percent similar to that of a chimpanzee, the species that is the nearest genetic relative. The international scientific research community sought to construct a map of the sequence of the nucleotide base pairs that make up human DNA. The United States government started planning the Human Genome Project or HGP in 1984 with a goal to sequence the three billion nucleotides of the haploid genome. A small number of anonymous volunteers  supplied the DNA for the project, so the completed human genome was a mosaic of human DNA and not the genetic sequence of any one person. Human Genome Project History and Timeline While the planning stage started into 1984, the HGP didnt officially launch until 1990. At the time, scientists estimated it would take 15 years to complete the map, but advances in technology led to completion in April of 2003 rather than in 2005. The U.S. Department of Energy (DOE) and U.S. National Institutes of Health (NIH) provided most of the $3 billion in public funding ($2.7 billion total, due to early completion). Geneticists from all over the world were invited to participate in the Project. In addition to the United States, the international consortium included institutes and universities from the United Kingdom, France, Australia, China, and Germany. Scientists from many other countries also participated. How Gene Sequencing Works To make a map of the human genome, scientists needed to determine the order of the base pair on the DNA of all 23 chromosomes (really, 24, if you consider the sex chromosomes X and Y are different). Each chromosome contained from 50 million to 300 million base pairs, but because the base pairs on a DNA double helix are complementary (i.e., adenine pairs with thymine and guanine pairs with cytosine), knowing the composition of one strand of the DNA helix automatically provided information about the complementary strand. In other words, the nature of the molecule simplified the task. While multiple methods were used to determine the code, the main technique employed BAC. BAC stands for bacterial artificial chromosome. To use BAC, human DNA was broken into fragments between 150,000 and 200,000 base pairs in length. The fragments were inserted into bacterial DNA so that when the bacteria reproduced, the human DNA also replicated. This cloning process provided enough DNA to make samples for sequencing. To cover the 3 billion base pairs of the human genome, about 20,000 different BAC clones were made. The BAC clones made what is called a BAC library that contained all the genetic information for a human, but it was like a library in chaos, with no way to tell the order of the books. To fix this, each BAC clone was mapped back to human DNA to find its position in relation to other clones. Next, the BAC clones were cut into smaller fragments about 20,000 base pairs in length for sequencing. These subclones were loaded into a machine called a sequencer. The sequencer prepared 500 to 800 base pairs, which a computer assembled into the correct order to match the BAC clone. As the base pairs were determined, they were made available to the public  online and free to access. Eventually all the pieces of the puzzle were complete and arranged to form a complete genome. Goals of the Human Genome Project The primary goal of the Human Genome Project was to sequence the 3 billion base pairs that make up human DNA. From the sequence, the 20,000 to 25,000 estimated human genes could be identified. However, the genomes of other scientifically significant species were also sequenced as part of the Project, including the genomes of the fruit fly, mouse, yeast, and roundworm. The Project developed new tools and technology for genetic manipulation and sequencing. Public access to the genome assured the entire planet could access the information to spur new discoveries. Why the Human Genome Project Was Important The Human Genome Project formed the first blueprint for a person and  remains the largest collaborative biology project that humanity ever completed. Because the Project sequenced genomes of multiple organisms, scientist could compare them to uncover the functions of genes and to identify which genes are necessary for life. Scientists took the information and techniques from the Project and used them to identify disease genes, devise tests for genetic diseases, and repair damaged genes to prevent problems before they occur. The information is used to predict how a patient will respond to a treatment based on a genetic profile. While the first map took years to complete, advances have led to faster sequencing, allowing scientists to study genetic variation in populations and more quickly determine what specific genes do. The Project also included the development of an Ethical, Legal, and Social Implications (ELSI) program. ELSI became the largest bioethics program in the world and serves as a model for programs that deal with new technologies.

Saturday, February 15, 2020

Branding, Pricing and Distribution Assignment Example | Topics and Well Written Essays - 1250 words - 1

Branding, Pricing and Distribution - Assignment Example Based on psychographic variables, BEVRET offers a drink not just to quench thirst but as a lifestyle beverage. Thus the beverage should be promoted as a drink that stirs imagination. The tagline for the brand should be Drink fresh; Live life! Or, we love to see you live! This is meant to attract people who want to really live and not just exist! Brands are sold through feelings and the brand should be able to create an emotional link between the consumer and the brand (Moorthi, 2004). The logo should be trendy and carry the flavor of the new age and be futuristic. It should feature in all points of communication. Since most popular brands in Europe have been selling for a long time, BEVRET should create a point of differentiation in packaging. This differentiation is essential as the product will sit on the shelf with probably ten other products. It should use neon colors in packaging because color is the first touch point with the customer. Color influences emotion and the first poi nt of interaction is shaped by color. About 60-80% of the purchase decision is based on product color (Markowitz, 2010). Neon colors are bright and attract immediate attention. Apart from color, packaging should also focus on the container in which beer is sold. If the container can be made of a material that can be used to drink beer as well, small package containing one serving of beer, it would serve multi-purpose, benefit the customer, benefit the environment and also be cost-effective for the company. To enhance branding, BEVRET should have strong activity on the social media. Europeans are sport lovers and hence sponsorship of sports can enhance brand value. In addition, as the social media is the most popular promotional tool, BEVRET should invite online discussions on short documentaries created on sports personalities. Its tagline and logo should be included in all its mails that go viral. The tagline should become the point of identification for the brand. In addition, the brand should associate with leading restaurants and pubs, and participate in events such as Valentine’s Day. Promotion material can take the form of messages made viral through the social media. The events should be promoted through the social media and special beer offers should be made for those purchasing coupons through the social media. Promotional brochures should also be placed at all convenience stores, at the local gyms, pubs and social clubs. These brochures can carry limited validity coupons as a market entry strategy, offering discounts. Initially for the first few months, the company can distribute free t-shirts with BEVRET logo and tagline with a certain amount of purchases. Pricing Pricing decision includes profit margins, discounts, margin for retailers and wholesalers. It also has to be based on product demand and competitor pricing. Competition is high and the beer market is concentrated and hence the pricing has to consider competition pricing. When the br and value increases, pricing can be increased but initially to capture a sizeable market, pricing should be kept low. At the same time, discounts can be offered in markets closer to breweries as the transportation costs would be low or negligible. Within Europe beer prices differ across regions and countries. The variation in prices can be considerable and these variations occur because of cost variations as well as the ability of the brewers to price discriminate (EconomicsOnline, 2011). If certain necessary conditions are